FREE WORLDWIDE SHIPPING ENDS TODAY

Finnish accessory brands Costo and Myssyfarmi launched their collaboration today. Not a very typical of two brands perceived as direct competitors, or what do you think? Costo and Myssy are both known for ethically produced quality headwear. Collaboration is a handmade Myssy pompom designed for Costo hats.

"We don't think of each other as competitors, but as friends. We are not competing against each other, but against all those brands made in China". Other Finnish brands have widely copied both brands. "There is a saying in Finnish that plagiarism is the highest form of admiration. The lack of own ideas" says Anna Rauhansuu, the CEO of Myssyfarmi. Especially the Kombai hat of Costo has been widely copied. "Such is life. I assume we make some pretty nice hats as they inspire people so widely. Too bad most of the copycats are other Finnish small businesses" says founder of Costo, Lauri Köngäs.

The collaboration was inspired by friendship and the power of cooperation. Both companies think that Finnish brands should collaborate more and compete with each other less. In collaborations, everyone wins.



Also in News

Myssy 16 vuotta!
Myssy 16 Years!

We celebrate the birthday by giving out a free Farmer’s Wool Soap (8,90eur) for all Myssy Friends placing an order this weekend! Soap will be automatically added to all orders placed before Sunday midnight!
Read More
Mitä Myssy KnitKit -neulontapaketti sisältää?
What's in the Myssy KnitKit?

Are you interested in knitting but don't know where to start?
Do not fret! Our Myssy KnitKit comes with everything you need to start knitting. Let's have a look what the KnitKit includes!
Read More
Myssyn Neulontahaaste 2022 ja pieni KnitKit-opas
The Great Myssy Knitting Challenge 2022

We start the year 2022 with a New Year’s resolution. And we challenge you to join! This year we are going to knit even more, aren’t we?
Read More

Stay warm. Subscribe our Newsletter!