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December 10, 2019

Finnish accessory brands Costo and Myssyfarmi launched their collaboration today. Not a very typical of two brands perceived as direct competitors, or what do you think? Costo and Myssy are both known for ethically produced quality headwear. Collaboration is a handmade Myssy pompom designed for Costo hats.

"We don't think of each other as competitors, but as friends. We are not competing against each other, but against all those brands made in China". Other Finnish brands have widely copied both brands. "There is a saying in Finnish that plagiarism is the highest form of admiration. The lack of own ideas" says Anna Rauhansuu, the CEO of Myssyfarmi. Especially the Kombai hat of Costo has been widely copied. "Such is life. I assume we make some pretty nice hats as they inspire people so widely. Too bad most of the copycats are other Finnish small businesses" says founder of Costo, Lauri Köngäs.

The collaboration was inspired by friendship and the power of cooperation. Both companies think that Finnish brands should collaborate more and compete with each other less. In collaborations, everyone wins.



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