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Our collaboration with our neighbor’s girl, Olympic skier Johanna Matintalo, broke the national news threshold several times over the past two weeks. Johanna poses for pictures in the sNOw collection, which have already ended up this fall in Korea’s largest fashion magazine, Fashionbiz, and high-quality Swiss magazines.

Read more:

Evening Messages: Awesome Transformation! The fashion photos of the Finnish national team's female skier attracted unexpected attention all the way to Korea

Iltalehti: Finland's young ski sensation posed as a model - foreign fashion magazines were very enthusiastic: “The reception was a complete surprise”

MTV3: From a table to an international beauty - this is how Finnish skier's model pictures ended up in foreign fashion magazines


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