Despite being a high-quality material, more than 60% of Finnish wool is currently burned as waste due to the low market value of untapped business opportunities. We aim to change this by putting the wool into use and paying the sheep farms a fair price for their work. By doing this we are setting a new price standard and working to make the domestic wool market more lucrative. For us, this is a matter of reviving the Finnish wool industry and guaranteeing the traceability of our yarns. We are here to change the game.
We celebrate the birthday by giving out a free Farmer’s Wool Soap (8,90eur) for all Myssy Friends placing an order this weekend! Soap will be automatically added to all orders placed before Sunday midnight!