Pöytyä Getaway 2024 launch

Last week we did something that we had dreamed of for years: We launched the new Myssy season AW24 to all our Myssy Friends and Grannies at the best possible location on earth: Petteri’s field! The execution was pretty spontaneous, but the experience was out of this world! Well, it was from Pöytyä.

It didn’t take much in the end. The preparations started in May with the perfect timing for planting. Then we just needed to wait that the nature makes the crops ready and ripen for Sept 4th. Finalizing the catwalk with a harvester might earn some collabo points from New Holland. We loaded a few chairs on trailer and wild herb sparkling wine.

Celebrating our greatest collection on the history of Myssy with our friends was an amazing experience. Enjoy the crops!

Photos: Kalle Ryökäs
Planting: Pertti Anttila
Harvesting: Janne Rauhansuu
Design: Anna Rauhansuu
Knitting: Grannies
Models: Our dearest Myssy Friends!

A warm thank you for all of you that participated either offline on the field or online in social media! Next year we will do it big time! ❤️