This Friday, on October 30th, we are heading to Helsinki with our Myssy Grannies to knit at the Sokos Department Store window. The event will take place on Mannerheimintie from 11am to 6pm. This year an extraordinary event will take place as our Grannies will be knitting the first ever hat made of tree & wool. If you want to know more, a hint has been left on the window…
The main idea behind the event is to ask, if fashion can get more transparent than this? Lately, the problems of fast fashion have been widely discussed. At the same time, the consumers are increasingly interested in the origins of their clothes: where they come from, where they are produced, and how. We want to be a part of a more transparent fashion industry and show to consumers how their products are made - and by whom.
So, see you at Sokos Helsinki this Friday. For those not able to attend, the event will stream live on our Facebook and Instagram accounts. Come say hi!
It's that time of the year again! Our legendary Unique Week is here from February 16th to 23rd.