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This year we will do it again - the Myssy Grannies will be knitting in the shop windows of Sokos Helsinki! This year you will see them not only in one but two windows both facing Mannerheimintie. The event will take place this Saturday, the 9th of November from 11 to 16. Additionally, the first 30 people buying a Myssy hat will get a Myssybag for free!

The main idea behind the event is to ask how transparent fashion can possibly be. Lately, the problems of the fashion industry and especially fast fashion have been widely discussed. At the same time, the consumers are increasingly interested in where their clothes come from, where they are produced and how. We want to be a part of more transparent fashion industry and show to consumers how their products are made - and by whom.

Hope to see you at Sokos on Saturday, welcome!

Myssymummos in the Sokos window



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