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Myssy is an official Mielinauha Campaign partner 2024
Myssyfarmi is a proud partner of Mielinauha 2024 campaign supporting mental health in Finland through exclusive campaign products: for every product sold we donate 10 euros to the campaign. Our Mielinauha products are Hyvä Myssy beanie and Paha Päivä t-shirt that have been completed in collaboration with artist Samu Haber and MIELI. The campaign theme of the year is consolation.
Paha Päivä t-shirt is hand-embroidered by our Myssygranny and it holds the name of Samu Haber’s new song “bad day”. The t-shirt holds and idea about respecting others and being open about difficulties, It can be worn on good days just as well as bad days to remind all of us about consolation - being compassionate towards oneself and each other.
For every t-shirt sold we donate 10eur to the Mielinauha campaign.
Hyvä Myssy beanie is our fluffy classic Muffi that is worn by artist Samu Haber in Mielinauha 2024 campaign. Hyvä Myssy means a “goody beanie” that brings compassion and good vibes to its owner. Every beanie holds individual handwritten quotes from our Myssy Grannies in Finnish.
For every beanie sold we donate 10eur to the Mielinauha campaign
“For us it was honor to be asked to join the campaign as Samu Haber’s team and Mieli ry introduced us with the idea. Mental health is a very important and current topic, the urgent need for help keeps growing. I personally find it important to be open about this topic. As an entrepreneur I have gone through some really difficult times and in contradiction to all the adversities, I have also received a lot of compassion and help. In Finland an entrepreneur is sort of an outlaw in so many situations and speaking about standing all the difficulties is kind of a tabu still.
Actually knitting has been proven to hold some positive effects on mental health and my dear hobby cold swimming as well. In this campaign we will also talk about these subjects and perhaps also our grannies want tell their stories. I support everyone to make the topic of mental health visible, normalize talking about it and give their support to this campaign”
- Anna Rauhansuu, CEO of Myssy
The Mielinauha campaign aims to promote discussion about mental health and raise funds for mental health work and crisis support in Finland. With the world's crises and economic situation, the need for crisis work and youth mental health services has particularly increased. Mielinauha campaign raises funds April 3rd - June 30th 2024. You can participate by buying a campaign product or by directly donating.
MIELI Mental Health Finland is a mental health organization whose mission is to promote mental health, provide crisis support and prevent mental health issues. We want to build a society in which people can talk about mental health safely and without stigma.
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