The most beloved collaboration from rural Finland is Myssy x Sasta. The story of Sasta, a truly authentic wilderness brand, is a story of ingenuity and perseverance. What we call innovation today, was simply the need of a young man in Nurmes, Finland some 50 years ago to have the best outfit for his hunting trips in the wilderness of Northern Karelia. The first outfit of Sasta was made of sarka wool.
This Myssy X Sasta collection celebrates Finns as an ultimate outdoor nation. In rural Finland hunting is a common sport and still today it is growing in popularity also among the urban troopers, who want to harvest their very own clean food - from forest to table.
The collection has found its way all the way to Paris, to Galleries Lafayette!
Myssy Tie is here and it’s time to party! The conversation starter number one has made a comeback. Through the history of Myssy, which accessory got least sales but most attention? It is hand-knitted Myssy Tie.
For us, spring is yet another reason to wear wool. It breathes when it’s warm, insulates heat when the temperatures drop, and wicks away moisture when wet. For us, wool works every day of the year. Here are five reasons why wool is also great for warm weather!
The Myssy concept was awarded yesterday as a Fennia Prize 22 Winner! Fennia Prize is one of Finland's most prominent design competitions. It is arranged by Design Forum Finland and Fennia in cooperation with the Finnish Patent and Registration Office and Elo.