The 20th season of Myssy is here. Jubileum is about returning to the roots - and a beginning of a new era. These days two decades is a respectable age for a Finnish fashion brand, but next to nothing for a traditional family farm. The first quarter is not yet full, yet the story of our farm-based design brand is incredible - like a movie that is too good to be true. But it is.
Our community of Myssy Friends has grown global. We have made the impossible possible. New friends have been made, doors opened, prizes won, stories written and battles fought from Paris to Tokyo. Wherever we have gone, we have made a difference. But the home is always here at the farm. Our roots and values carry us.
AW25/26 has been inspired by both our heritage and a new beginning. We explored the rural aesthetics of our lifestyle at Pihlava estate hand in hand with our new branding. The original MYSSY label has returned with a new logo as a symbol of the new era.
Myssy has come full circle. It's time to embrace who we are.
