This week Myssyfarmi and Novita have launched together Myssy x Novita Farmester® Beanie Kit, a collaboration that breaks the traditional boundaries. Farmester is a registered trade mark and the oldest collection of Myssyfarmi that is still in production. The all-inclusive Beanie Kit includes the Myssyfarmi pattern, Hygge yarn of Novita and all tools.The Myssy x Novita Beanie Kit is available at various retailers as well as Novita.com.
The design of the Beanie Kit respects the spirit of the original Farmester collection launched in 2015. The local farmers, including the Myssyfarmi founders Anna and Janne Rauhansuu, are starring in the photos. The collaboration is celebrating the 10th anniversary of the beloved collection. The Beanie Kit produced and distributed by Novita is an all-inclusive kit that contains everything you need for mastering a Farmester Myssy. The simple rib pattern is suitable for knitters of all levels and the box makes an excellent gift project for the holiday season.
A true Farmester doesn't want to build barriers between the countryside and urban areas, but act as a link between them. That’s why the collection is a perfect choice for a collabo. Both companies believe this partnership will open new doors. “We have passionately defended the Finnsheep wool and traditional Finnish craftsmanship. I represent the generation of entrepreneursm who believe in open dialogue and the power of collaboration. Novita has done pioneering work for vitalizing the Finnish knitting culture and has extensive distribution channels compared to a small brand like Myssy. We hope to find new Myssy friends within their community,” says Anna Rauhansuu from Myssyfarmi.
The Myssy x Novita Farmester beanie Kit is available in three colors: grey, black and red. Available at Novita.com, Tokmanni, and K-Citymarket stores across Finland.
