Finn Fashion Friday November 20th-23rd: The power of 42 brands!
The very own celebration of Finnish Fashion is celebrating its sixth anniversary this coming weekend. The event has grown again to a new record, despite exceptionally tough times for small and responsible Finnish fashion brands. FFF encourages consumers for responsible consumption and supporting local brands while the ultra-fast fashion continues to grow and thrive. ". It’s time to celebrate all the beautiful and sustainable things that Finnish fashion and lifestyle brands represent," says Anna Rauhansuu from Myssyfarmi, who is behind the concept.
The event features record-breaking 42 Finnish brands, thirtheen of which are newcomers. The strength of the campaign lies in collaboration, appealing to both those within the industry and Finnish fashion fans. All the brands are looking for reaching out for their fans and gaining new audiences by offering special campaign deals that encourage for responsible choices. This year's theme is "The Forty Fabolous Finns" –and it is companied with 42 success stories. Regardless of the country of manufacturing, when you buy from a Finnish company, 80% of the money stays in Finland—a fact that many consumers may not realize.
All together thirteen FFF brands have closed down in recent years. "But the best part is that many brands have also grown profitably, expanded into new markets, or secured new rounds of financing. Today, we celebrate the resilience of Finnish fashion. We don’t give up easily; we find ways to endure and thrive." Terhi Pölkki, who has participated in the campaign since the beginning, adds, "What makes this event special is the Finnish companies coming together. Let’s create an amazing campaign, making some noise for our values and for domestic work. We don’t have to do this—we get to do this every day. It's a good reminder for all Finns!"
It’s time to celebrate. Finn Fashion Forever!
The Finn Fashion Forty:
Aarrelabel, Alpa, Arkive Atelier, Ekta Helsinki, Fabpatch Vaatelaastari, Finarte, Formal Friday, Frenn, Globe Hope, Helgabad, Hujaus, Johanna Gullichen, Kaiko, Kasperi, Kotodesign Market, Lapuan Kankurit, Lee Cooper, Lilja the Label, Luv North, Mifuko, Miia Halmesmaa, Myssyfarmi, Nepra, Nouki, Ommellinen, Paapii, Pomar, Purewaste, Ratia, Ruskovilla, Sasta, Sidoste, Tamsilk, Terhi Pölkki, Toive Company, Tuohi Jewelry, Vai-ko, Very Nice, Vimma, VirQ, Voglia, Wowo Vibes
www.finnfashionfriday.fi
